Digital Opportunities Specs and Best Practices
Webinars
Note - all webinars should be reserved at least two months in advance to allow time to set up landing page and promotional materials.
WorkBoat Think Tank Webinar | Exclusively Sponsor a WorkBoat Produced Webinar | Dedicated Webinar |
What's Included: Branding included in all webinar promotions Branding included on webinar registration landing page Branding included in 3 dedicated e-mails sent to WorkBoat audience to promote registrations 2 WorkBoat enewsletters banner ads 300x250 ROS banner ad on WorkBoat.com for the month leading up to the webinar 300x250 ROS banner ad on WorkBoatShow.com for the month leading up to the webinar Webinar Leads: Contact details for leads will be shared with the sponsor for follow up opportunities within four business days. Lead information includes: Registrants’ contact details including name, title, company name, email, telephone number, state, country. | What's Included: Speaking Opportunity: Have your voice heard as a part of a speaker panel. Webinar management from start to finish: Creation of landing page and registration form. Webinar moderator: (as needed) Technical rehearsal: Required for all panelists/moderator. Live-time supervision: A member of our team will be there during the webinar to help with any issues.
Marketing Elements: Branding included in all webinar promotions Branding included on webinar registration landing page Branding included in 2 dedicated e-mails sent to WorkBoat audience to promote registrations 3 WorkBoat enewsletters banner ads 2 promotional post on all WorkBoat social media platforms to promote registrations Sponsor shoutout at the start of the webinar Webinar Leads: Contact details for leads will be shared with the sponsor for follow up opportunities within four business days. Lead information includes: Registrants’ contact details including name, title, company name, email, telephone number, state, and country.
Next Steps: Once a contract is signed, our webinar management team will reach out to schedule a Tech Rehearsal and collect webinar title and description, head shots, bios, company logo, and webinar image (1024x675) to be featured on the webinar landing page.
Webinar Landing Page and Logistics: Laura Poliskey, Content Manager – [email protected] Banner Ads: Wendy Jalbert, Ad Coordinator –[email protected] | What's Included: Exclusive Speaking Opportunity: Elevate your company and speakers as the sole presenter of the webinar. Webinar management from start to finish: Creation of landing page and registration form. Client may add one question to the standard registration form. Webinar moderator: (as needed) Technical rehearsal: Required for all speakers/moderator. Power Point Presentation: PPP and any video clips in MP4 format must be sent to Laura Poliskey [email protected] by 5PM EST the day before the Tech Rehearsal. Live-time supervision: A member of our team will be there during the webinar to help with any issues.
Marketing Elements: Dedicated webinar landing page and registration form 2 dedicated e-mails sent to WorkBoat audience to promote registrations 2 promotional post on all WorkBoat social media platforms to promote registrations Editorial mention in WorkBoat eNewsletter Webinar Leads: Contact details for leads will be shared with the sponsor for follow up opportunities within four business days. Lead information includes: Registrants’ contact details including name, title, company name, email, telephone number, state, country.
Next Steps: Once a contract is signed, our webinar management team will reach out to schedule a Tech Rehearsal and collect webinar title and description, head shots, bios, company logo, and webinar image (1024x675) to be featured on the webinar landing page.
Webinar Landing Page and Logistics: Laura Poliskey, Content Manager – [email protected] Banner Ads: Wendy Jalbert, Ad Coordinator – [email protected] |
Tips & Tricks
1
Keep it educational.
Try not to conduct a sales pitch. Use case studies when applicable.
2
Less is more.
Limit text. Your audience should be focused on you and what you’re saying.
3
Use graphics.
Imagery should add to the conversation, not detract from it.
4
Avoid animations.
They can be a distraction or run the risk of not working live.
5
Prepare.
Make good notes, know your key points and practice.
Sponsored Content
Share your expertise with the WorkBoat audience via a custom content piece. It can take the form of an interview, article, series, or a combination of elements may be incorporated. You can provide us the content the build out and promote or our team will work with you to tell your story.
- Build Brand Awareness & Establish Expertise
- Demonstrate ROI through Customer Success Stories
- Highlight Specific Product or Initiative
- Share your Company’s Story
- Depending on scope of content, a video interview may need to be scheduled.
Point of Contact: Your sales representative will introduce you to our Editorial Team.
Please allow three weeks from contracting date to desired publishing date and be prepared to share supporting materials such as photographs, graphs, or other visual elements to support the content.
View our library of sponsored content on the WorkBoat Brand Partners page >>
Generate Leads off your Sponsored Content
Extend your reach and expand your network with a content promotion package. Enlighten your buyers, establish your business as a thought-leader, and increase brand awareness all while filling your pipeline with warm leads. Leverage the trust and respect of the WorkBoat brand to share your message.
- Reach a highly engaged audience and drive leads with a multi-faceted marketing campaign
- Our team builds a responsive landing page and collects and delivers all leads to you
- Promotion includes web display, placements in the weekly newsletter, and a dedicated email
- Must be reserved at least three weeks in advance to preferred live date.
- Visuals (images, charts, etc.) will be requested from the sponsor.
- We encourage you to also promote and share the buzz!
Point of Contact: Your sales representative will introduce you to our Marketing and Web Teams. Please allow six weeks from contracting date to the desired ‘go live’ date for Sponsored Content.
Dedicated E-mails and HTML Guidelines
If you’ve got a message to get out, a dedicated email to our engaged audience of commercial marine industry professionals may be your answer. But in order to successfully reach your audience, you need to ensure that your email bypasses their spam filters. Follow these 5 tactics to transform your email from spam into a value-add that your prospects will appreciate reading. Note - all dedicated e-mails must be reserved at least three weeks in advance.
1
Catchy subject line.
A subject line is your first, and often only, chance to grab your audience’s attention.
2
Personalization.
Personalizing your email will help garner the reader’s attention while sidestepping spam filters.
3
“Spammy” language.
Be creative with your email copy and avoid the kind of language that you would avoid as a reader.
4
Imagery.
Images should support your message, not be the message.
Reach out to member of our Sales Team
Kim Burnham
Account Executive
207.842.5540
[email protected]
Mike Cohen
Account Executive
207.842.5439
[email protected]
Danielle Walters
Account Executive
207.842.5634
[email protected]
Susan Chesney
Sales Manager
206.463.4819
[email protected]
Kristin Luke
Sales Manager
207.842.5635
[email protected]
