Honda Marine announced at the 2021 International BoatBuilders Exhibition & Conference (IBEX) today a significant redesign of two of its most popular high-power outboard motors — the Honda BF115 and BF150, and introduction of an all-new model, the Honda BF140, replacing the BF135.
With the launch of the BF140, Honda Marine will set a competitive benchmark by providing users in this power category — the heart of the boating market — an outboard with more horsepower, broader, flatter torque curve and smoother power delivery throughout the engine’s operating range, along with additional, innovative technological features and controls.
The Honda BF115, BF140 and BF150 high-power outboards mark the newest evolution in the company’s product line, integrating a host of class-leading features and benefits that eclipse competitive models and deliver enhanced operation, streamlined maintenance and sleek design. All three models are available in either mechanical or drive-by-wire operation and can fully interface with the newly introduced HondaLink Marine, a smartphone app that connects consumers to their boats 24/7, no matter where they are, putting the power of boating information into the palm of a boater’s hand. The BF115, BF140 and BF150 outboards are engineered to meet the requirements and needs of pleasure boaters and pros alike, capable of powering a broad number of boat types including freshwater, saltwater and fishing boats.
These latest model upgrades come on the heels of other significant product upgrades across the Honda Marine high-power and mid-range product portfolio. In 2018, Honda redesigned its flagship outboard motors, the BF200, BF225 and BF250, with major upgrades including progressive restyling, easier maintenance and the second generation of iST® for drive-by-wire functionality with joystick control. Prior to that, Honda Marine also updated the BF40/50 and BF75/90/100 models with a wide range of improvements such as thickening the anti-cavitation plates for durability and repositioning service access points for faster, easier maintenance.
“Because Honda Marine is attuned to the voice of its customer base, we analyzed every aspect of our popular, high-power outboards with an unwavering focus toward incorporating components, technology and communication innovations inspired by Honda automotive platforms,” William Walton, vice president, Honda Power Equipment, said in a statement announcing the redesigns. “The upgraded Honda BF115 and 150 and the all-new Honda BF140 enhanced outboards, combined with the new capability for marine connectivity and security provided by HondaLink® Marine, deliver what the heart of the marine market wants and needs — a range of additional features and benefits that exceed expectations, giving boaters more time to enjoy the pleasure of being on the water in a powerful boat.”
